Discover how we create a new collection
The last collection of Luxenter's firm is inspired by the inherent sophistication that gives life to the singular and diverse femininity. Designs made with top quality materials, which together with their colors inspired by spring create magic, a magic that brings light and luminosity.
The photos for this collection were made to make us dream, so that they inspired our brand values and that reflect the essence of the collection. When a campaign is done, it is to be able to Read images, that each gesture and every jewel transport us to a place.
This type of shootings need a lot of prior planning by our team, we work hand in hand looking for inspiration in images, phrases and concepts that resume what we want to convey. In this case we wanted to transmit magic, feeling and the importance of female diversity, how we are all beautiful with our small differences.
We chose models with that energy we want to transmit, they are girls who carry feminine diversity in their essence and fit with this different beauty concept, we plan the looks in the same way, from informal looks to arranged looks depending on the collection and decorate the space With all the inspirations found.
A team formed by communication, image, photographer and makeup artists is already formed and willing to transmit the essence of each jewel. It is essential to have everything organized and prepared previously, and there begins the magic, the camera begins to shoot. We hope that this collection loves you, it transmits to you, and inspire you.
After all, it is a collection inspired by you, women, For each and every one of them.
