Behind the scenes

DISCOVER HOW WE CREATE A NEW COLLECTION

The latest collection from the Luxenter brand is inspired by the inherent sophistication that brings to life the singular and diverse femininity. Designs made with top-quality materials, which along with their spring-inspired colors create magic, a magic that brings light and brightness.

The photos for this collection were made to make us dream, so that they inspire our brand values and reflect the essence of the collection. When a campaign is created, it is to be able to read images, so that every gesture and every piece of jewelry transports us to a place.

"This type of shootings require a lot of prior planning from our team, we work hand in hand looking for inspiration in images, phrases, and concepts that summarize what we want to convey. In this case, we wanted to convey magic, feeling, and the importance of female diversity, how we are all beautiful with our little differences."

"We chose models with that energy we want to convey, they are girls who carry in their essence the feminine diversity and fit with this concept of different beauty, we planned the looks in the same way, from casual looks to dressed-up looks depending on the collection and decorated the space with all the inspirations found."

A team made up of communication, image, photographer, and makeup artists is already formed and ready to convey the essence of each jewel. It is essential to have everything organized and prepared in advance, and that’s where the magic begins, the camera starts to shoot. We hope that this collection delights you, conveys to you, and inspires you.

"After all, it is a collection inspired by you, the women, for each and every one of them."