Luxenter will present its new collection Sikka in MadridJoya and Bisutex

Luxenter launches a new campaign concept true to the brand values

Luxenter, leading company with over 40 years of experience in the jewellery sector, will be presenting its new collection at Bisutex (4C02) and MadridJoya (6D14) fairs that will take place from Thrusday 12 to Sunday 15 September in Madrid.

Both fairs will host the novelties of the brand Luxenter that will be presenting its new collection Sikka, a wide selection of jewellery whose colors and shapes are inspired by light and its differents shades. Top quality raw materials, color and trend characterize the main lines of the collection: Atelier, Trendy, Time to Shine, Make a wish and Africa.

The new collection Sikka stays true to Luxenter’s values: family, femininity, design and trend, for that very reason the jewellery brand has given a twist to its imagen and made women of different styles and ages the protagonists of its new campaign.

In this edition, MadridJoya and Bisutex become a strategic event to renew the display windows of the stores with proposals oriented mainly to the Christmas campaign. Luxenter participates in both fairs along with prestigious jewellery and watches brands.

The assistance to both fairs, references in the world of fashion jewellery and costume jewellery, and the strategic location of them both reflect Luxenter’s growth and expansion plan in the multi-brand channel. This is the perfect scenario in which present, not only its jewellery collection, but also its store and furniture concept characteristic of Luxenter.

About Madridjoya

The most representative Internation Jewelry and Watches Exhibition nationwide. MadridJoya brings together the key players in the sector and is defined as the great jewellery event that will set the tone for the whole year.

It is a space in which high jewellery shares prominence with the new avant-garde proposals and, in adittion, intends to turn Madrid into one of the world’s leading business centers of fashion and international trends.

About Bisutex

High quality and design are the hallmarks of Bisutex, International Exhibition of Costume Jewelry and Accesories. Its offer welcomes an extensive range of novelties that includes from the latest jewelery collections to watch lines, hangbags, leather goods and travel items.